A few weeks ago I read a wine list for a new restaurant in LA and I knew it was time to quit my job.
There I was, enjoying my seventh year serving in a deservedly famous restaurant called Slows Bar BQ.
Not only did Slows play a role in saving my life – whatever it’s worth – Slows was also a really fun place to work. I was there, to soak up the lightning.
And then I saw the wine list for Hatchet Hall, and the storm of vitriol and hurt feelings it inspired. As I read the list I smiled. Then I laughed. I was not alone, but nor did everyone get the joke. Someday I hope to explain the comedy in very dry, analytic terms, but for now I am still laughing a little.
There are two dining establishments local to me which are experiencing periods of dynamic innovation. Alphabetically, they are Gold Cash Gold and Mudgie’s Fine Deli-ing. Gold Cash Gold has been open barely a year on a city block shared by Slows. Mudgie’s inhabits a bucolic corner of Corktown where it has recently expanded to include its own wine shop.
As I wrote lists of wine for each place this week I had a sensation of liberation not related to the usual between-job butterflies. The language had opened up. The old rules existed to preserve the feelings of the most uptight of critics, and these were in decline. I hasten to add, I sincerely wish no harm to the feelings of the most uptight of critics, just as I wish no harm to anyone. The problem lies in the fact that these rules can mislead everyone else.
What is Chablis? Is it Chardonnay? Is Raveneau Chablis? Who is ladling guilt over our usage? Who’s language is it? If wine makes people nervous, and O does it, that may indicate a wealth of potential comedy.
Wine lists – besides containing inspiration, value, clarity, focus and comfort – should be funny! If your wine list isn’t funny, it just may be a waste of your time and resources!
I hope to demonstrate in future posts.
Certainly there will continue to be brooding, scrupulously lexical and boring wine lists. And they will tend to be stocked with boring wine, at ridiculous prices, yet not worth the first dollar. But these are on the way out. So I am so glad to be back.
What can you do?
Come to the gala debut of the new wine list at Gold Cash Gold this Monday. Chef Stockton has five courses in store, each of which will be paired with two wines. You can rediscover miraculous coq au vin and drink dry-farmed Pinot Noir from the Cancilla Vineyard. Huet is scheduled to appear as mousse and with mousse. Amphora-fermented Sicilian red wine shall warmly embrace 2015 Pumpkins, and a relaxed group of people who know how to have fun – even with wine! Follow this link.
See you there!